Big tobacco has done it again! They’ve found a way to circumvent advertisement restrictions, so finds a recent study done by researchers at the University of Otaga, Wellington, New Zealand. Their study examined YouTube and unsurprisingly enough, found a good amount of pro-tobacco videos on the site.
Most of the pro-tobacco clips found in the study included images related with a particular tobacco brand or people smoking the branded product. Not only does branding appear, but the researchers commented that,
“It is disturbing to note that some of the pro-tobacco videos appeared to be of a professional standard, many followed similar themes within a brand and large numbers contained images or music that may be copyrighted to tobacco companies but have not been removed.”
Tobacco companies denied allegations that they are intentionally using YouTube as a means of advertisement.