November is right around the corner, and that means soon it will be American Diabetes Month.
The CDC has a National Health Observance Toolkit ready to help health organizations promote American Diabetes Month. There are toolkits for every month (e.g. a breast cancer awareness toolkit for October).
Each toolkit contains sample press releases (with “insert your organization information” at the bottom), sample Twitter posts, e-cards, web badges (icons to insert into your own website promoting the cause), and lists of resources and hyperlinks to information. One sample tweet in the diabetes toolkit reads:
“You can do a lot to prevent diabetes, such as eating healthy and getting active. Learn more: http://bit.ly/2SGIwq . #nho”
The “Get Active” e-card says “Let’s pick activities we like that fit into our lives” on the inside.
These prefabricated press and social media materials may be welcomed by many overworked and understaffed public health groups; but, given their generic nature, how effective can they be? Would there be a way to alter the CDC toolkits to make them easily tailorable to specific populations?