The UpstreamDownstream Health Communication blog is run by students enrolled in a seminar class within the Interdisciplinary Health Communication program at UNC Chapel Hill. A core aspect of this class is the opportunity provided studentes to hear about the work and the journey of leaders and leaders-to-be in the field. Dr. Allison Lazard, an Assistant Professor at the School of Media and Journalism at UNC, started off our semester of guest speakers with an engaging and informative presentation on the importance of communicable materials in interactive interventions.
Dr. Lazard sees opportunities in the world to use design manipulation to create a subjective experience for individuals with needs and wants, in order to influence better health outcomes. To prioritize the user experience, she asks specific questions about aesthetics, usability and content. She has found that tone matters, users respond well to interactive design features, and that the importance of images that match a health message cannot be understated. Her research findings also indicate that responsive websites (that automatically react to be readable for a phone screen vs a computer or tablet screen) are increasingly valuable, and that there is a clear preference for classical aesthetics when it comes to delivery of health information.
As more and more people turn to web or app-based sources of information, designing effective information sources is central to effective health communication. eHealth is a new but quickly expanding field, informed by the innovative work of researchers like Dr. Lazard. We loved hearing from her, and are excited for a semester of inspiring talks!