The most highly regarded place to publish medical research findings is in a peer-reviewed scholarly journal. However, journals are not all considered equal.
Most people have at least heard of the so-called “top-tier” journals including The Journal of the American Medical Association (JAMA), the British Medical Journal, and the New England Journal of Medicine. There are also mid-tier journals which are still respectable, but less competitive, and then there are lower quality journals whose standards and peer review process are much less rigorous (or non-existent) and consequently are taken much less seriously by the medical community.
The dream is usually to have an article published in a top-tier journal, however, this is not always the best choice depending on the content and goal of a paper. If a paper does not present novel and/or ground-breaking findings, it is probably not worth an author’s’ time to submit it to a top journal and then wait, only to be rejected. Also, if authors’ want to get the results of a study published quickly so that the data is publicly available (for instance to help support an application for FDA approval), it is probably better to go with a less prestigious journal that has a higher acceptance rate or a less rigorous review process.
In addition to journal prestige, there are many other factors that must also be considered when deciding where to submit a manuscript. For example, medical specialty, target audience, impact factor, primary language or region, length limits, and allowance of figures and other supplementary materials are all potential considerations.
Due to the complexity of the factors that weigh into this decision, many medical publications agencies offer assistance with target journal selection by researching and compiling this information for authors so that they can more easily make a decision based on the variables that are most important to them for a particular manuscript.
Getting the right information in front of the right audience in a timely manner is critically important in fields such as medicine and pharmaceuticals since that information could potentially affect the lives and well-being of countless individuals.