When was the last time you saw a TV commercial for the best new drug to cure your ______ condition? Sound too good to be true?
As consumers of health information and services, most of the population has to rely on the experts to tell them what is right for their health. Unfortunately, the source of that information may not have the consumer’s best interests in mind and may stretch the truth for their own financial gain.
Thankfully, there are FDA regulations in place to avoid this problem of misinformation in advertising, and researchers like Dr. Brian Southwell of UNC, Duke, and RTI International (a man of many hats) are examining what the best approach is to remedy false or misleading ad exposure. Specifically, and with help of the FDA, Dr. Southwell and colleagues are attempting to figure out if corrective advertising works to counteract the initial deception.
These errors can be that of commission or omission, but unfortunately a lot of ideas in advertising are implied – which means it will be a lot harder to correct. Hopefully with the help of this research, consumers will be able to get the best (and correct) message from any attempts made to correct misinformation.
Learn more about Dr. Southwell’s work and research here, and follow @MeasureRadio on Twitter to get a glimpse into his radio show, The Measure of Everyday Life, focusing on people, perceptions, and human behavior.
Featured image source: Yaz Lawsuit via Flickr.com