Capitalizing on the success of “Movember,” nonprofit organization Stand Up to Cancer (SU2C) has declared December to be “Ugly Holiday Sweaters for a Cause” month. Participants of this fundraising campaign are asked to decide how many days in December they can stand to wear their ugly holiday sweater(s), then set up a fund-raising page at SU2C.org/ugly; friends and co-workers can donate whatever amount they choose for each of the sweater-wearing days. Or, they can host an ugly-sweater party, inviting friends to wear their tacky sweaters and to donate. The organization says all the funds raised will support Stand Up To Cancer’s research programs.
SU2C is a non-profit program of the Entertainment Industry Foundation. According the organization’s website, SU2C “brings together scientists from different disciplines across multiple institutions to collaborate on research that will deliver new therapies to patients quickly and save lives.”
Ugly holiday sweaters have been quite the trend in the past few years, so seeing it embraced for a good cause is a positive move for health communicators. SU2C capitalizes on the tacky trend by using the ugly sweater campaign as their way of saying, “Hey cancer, it’s gonna get ugly.”