Anti-tobacco activists in the U.S. have been trying to implement a packaging restraint on cigarette makers that would show graphic pictures of what smoking does to a person’s mouth, lungs, and other body parts. In June, the FDA unveiled the warning labels that will start to appear on American cigarette packs.
Now a country on the other side of the world–and the equator–has succeeded in stifling cigarette marketing another way: by making those packs more graphic–and less, at the same time.
The new law in Australia will make it the first country to require cigarettes to be sold in drab, olive packets with graphic health warnings and no logos. No camels, no signature red chevrons; just plain olive drab with ugly pictures.
It’s gratifying to know that some battles can be won in the name of health communication. Apparently the big-dollar companies don’t always beat the good idea.