You’re sitting on a quiet bus and suddenly you wonder, “Where’s that music coming from?” After a few moments, you realize the sound is bleeding from the headphones of the 20-something sitting a few seats away. And – if you have some old lady tendencies, like me – you think, “If I can hear the music that well, imagine how loud it is for her. She’s gonna’ blow her eardrums.”
Can you relate? Apparently, Mayor of New York Michael Bloomberg can. Bloomberg recently announced the city will dedicate $250,000 to developing a social media and marketing campaign to caution young people against listening to music at too high a volume.
Although it may sound silly, the campaign seems warranted. One in 8 children and teens as well as 1 in 6 adults under age 70 have permanent hearing damage due to excessive, according to the Centers for Disease Control and Prevention.
The problem: how can the city convey these negative effects to Generation Y? To understand the target audience and create a winning campaign approach, health officials will conduct focus groups and interviews with teens and young adults, according to the city Health Department’s fundraising arm, Fund for Public Health.
Still, officials likely face an uphill battle in getting teens – notorious for ignoring long-term consequences of their actions – to listen. Especially if they have their headphones on.
Image source: Derek K. Miller via Flickr